Artist, runner, footballer, globe-trotter, and always learning. An alum of Amazon, Tesco, Ogilvy, Saatchi, Myntra, and more.
My journey in design and tech began as a graphic designer during the dot-com wave and has now led me to the position of Global Design Head. And I'm all set to lead the way in your design journey.
In 2023, I completed an engaging course on Human-Computer Interaction (HCI) for AI Systems Design, offered by the University of Cambridge.
I strive to run more than 150 km every month and have set a few PBs, while running my first marathon in Barcelona. In terms of fitness, we go to the gym as a family and have our routines set.
The Helix Design System is an initiative driven by the Group Product Design, it is not limited solely to design. It aims to leverage opportunities to generate value for the brand portfolio of 888 Holdings.
Laptops for your lifestyle. This case showcases innovative thinking, creativity, and customer-centricity, transforming insights into a compelling creative strategy under challenging conditions.
In an endeavour to conquer the competitive Indian budget smartphone market, we went on an ambitious project to design a unique Android phone with best-in-class specifications. This project required a comprehensive approach, including brand design, architectural details, personality profiling, visual identity creation, meticulous product packaging.
William Hill Vegas aims to enhance player experience with a diverse range of content, including exclusive games like "Vegas Millions" and "Megaways." Despite its broader offerings compared to competitors like Sky Vegas, the iOS app lags behind the Android version in user engagement. Key improvements identified include navigation and personalization
At William Hill, we recognize the need for an updated, user-friendly, and secure registration process. This aligns with gambling regulations and addresses negative stigmas. Our current form is outdated, presenting a chance to redesign it with modern, safer gambling practices, enhancing user trust.
A transformative strategy behind the '7 Days of Samsung' experience during Amazon's 2021 Prime Day. This case study showcases our approach to enhancing product discoverability, streamlining the shopping experience, and driving unprecedented customer engagement and sales.
Living in London is a dream come true. I cherish every moment, with many more amazing ones waiting to be captured. My passion for design, problem-solving drive, and creativity all stem from the art of observation. So, is design life, or is life design? Either way, I'm loving this journey.
My journey through the years and the companies I’ve worked for