20+ years in design. Dad to Ilan, a lively 4-year-old, and husband to the lovely Tania. We've made our nest in Central London for 6 years now, a big leap from my quaint village in Kerala, India, and equally so for Tania from Kyiv, Ukraine.
Artist, runner, footballer, globe-trotter, and always learning. An alum of Amazon, Tesco, Ogilvy, Saatchi, Myntra, and more.
My journey in design and tech began as a graphic designer during the dot-com wave and has now led me to the position of Global Design Head. And I'm all set to lead the way in your design journey.
In 2023, I completed an engaging course on Human-Computer Interaction (HCI) for AI Systems Design, offered by the University of Cambridge.
I strive to run more than 150 km every month and have set a few PBs, while running my first marathon in Barcelona. In terms of fitness, we go to the gym as a family and have our routines set.
Laptops for your lifestyle. This case showcases innovative thinking, creativity, and customer-centricity, transforming insights into a compelling creative strategy under challenging conditions.
In an endeavour to conquer the competitive Indian budget smartphone market, we went on an ambitious project to design a unique Android phone with best-in-class specifications. This project required a comprehensive approach, including brand design, architectural details, personality profiling, visual identity creation, meticulous product packaging.
William Hill Vegas aims to enhance player experience with a diverse range of content, including exclusive games like "Vegas Millions" and "Megaways." Despite its broader offerings compared to competitors like Sky Vegas, the iOS app lags behind the Android version in user engagement. Key improvements identified include navigation and personalization
At William Hill, we recognize the need for an updated, user-friendly, and secure registration process. This aligns with gambling regulations and addresses negative stigmas. Our current form is outdated, presenting a chance to redesign it with modern, safer gambling practices, enhancing user trust.
A transformative strategy behind the '7 Days of Samsung' experience during Amazon's 2021 Prime Day. This case study showcases our approach to enhancing product discoverability, streamlining the shopping experience, and driving unprecedented customer engagement and sales.
To bring out the Magic of Prime Day, an annual celebration for Prime members, creative & marketing team produced a series of innovative digital films. These teaser film entice users to unveil the top three prime benefits by interacting with the video on Youtube.
"I first met Shabeeb when he came up to me and said by way of intro “ you remind me of Lin Ford in the book Shantaram “Great beginning. I loved it. We bonded over https://vimeo.com/204611682 .. still my proudest piece of work . He took that baton on and delivered his own great stories .Shabeeb is a think big creative , understands it’s in the service of business but also gets that connecting with people through craft and storytelling is the best way to really talk to them and to show how brands can lead."
"Shabib's sense of style and critical eye pervades his presence and work. He was an absolute star art/creative director when we worked together and would inspire with regularity. Shabib's work bridges tradition with the future seamlessly and was always delivered with superlative quality. I look forward to when we can work together again."
"I've worked closely with Shabib for the past two years on Prime Day. He has been instrumental in the success of the global integrated campaign and is an extremely valued creative director. He's always willing to help out at the drop of a hat (Global PR videos anyone?) and provide direction to better connect with our customers across the globe. Shabib is a world-class collaborator and Creative Director dealing extremely well with ambiguity and delivering results time and time again."
"...Though our teams were operating in different geographies (US & India), he has wonderful ability to take the core platform and essence and adapt them so they are relevant, connecting with customers in emotive moments. I've been thoroughly impressed at the level of work he's accomplished with limited resources, launching big brands, inspiring his team, and helping lead Amazon as a strong brand in the Indian marketplace. If you want a global creative director that can work across multiple channels, he's your guy... plus he's incredibly easy to work with!"
I've worked closely with Shabib for the past two years on Prime Day. He has been instrumental in the success of the global integrated campaign and is an extremely valued creative director. He's always willing to help out at the drop of a hat (Global PR videos anyone?) and provide direction to better connect with our customers across the globe. Shabib is a world-class collaborator and Creative Director dealing extremely well with ambiguity and delivering results time and time again.
Living in London is a dream come true. I cherish every moment, with many more amazing ones waiting to be captured. My passion for design, problem-solving drive, and creativity all stem from the art of observation. So, is design life, or is life design? Either way, I'm loving this journey.
My journey through the years and the companies I’ve worked for
