How can we enable the customers find and shop the best Samsung deals, in a consistent experience by bridging Samsung’s brand on Amazon’s retail platform?
Drive Sales: Premium Samsung deals experience, A centralised destination for the customer to easily browse Samsung deals on Amazon.
Drive Awareness: Enhanced Deals and Launches, Evergreen deals destination & Flagship launches
As part of the Amazon partnership, the process entailed proposing concepts and a strategic growth strategy to Samsung leadership. I led the conceptualisation, strategy, client pitch, and design development of the final concepts, working closely with Design Technologists, as well as a UX / VX designer.
Stakeholders: Samsung CMO, Benjamin Braun, Head of Marketing, VP of eTail Europe, Head of Hardlines Amazon Ads, Design technologists and front-end engineers. .
