Gaming is an entertainment, and much can be done to elevate the players experience on William Hill Vegas App. Vegas offers a broader range of content and more providers than Sky Vegas, while also featuring everything under one roof, including slots, live casino, tables, bingo, and poker. Our exclusive games like "Vegas Millions" and "Megaways," along with in-store titles playable online and offline, provide a unique gaming experience. To differentiate ourselves from competition, we prioritise advanced customer experiences before, during, and after gaming.
The Challenge
Shifting Perception: The key objective is to transform William Hill Vegas into a destination for entertainment.
Untapped Social Element: Transforming solitary gaming into a social experience, shareable with friends and strangers.
Untapped Multi-Channel Potential: Elevate William Hill Vegas as a top gaming destination through exclusive games.
Process and Strategy
In-depth Market Analysis: Thinkr initiated their strategy by performing a comprehensive market analysis. This helped in understanding the positioning of competitors, identifying gaps in DEF’s online strategy, and recognizing opportunities for growth.
UX & UI enhancements Design fundamentals play a crucial role in enhancing the overall user experience. By shifting the product design approach, William Hill Vegas aims to provide customers with the exact games they desire, access to exclusive titles, and delightful transitions and navigations that surprise and engage users.
