To win the tough Indian budget smartphone market, we launched an ambitious project to create a unique Android phone with best-in-class features. This entire approach encompassed brand design, architectural details, personality profiling, visual identity development, and meticulous product packaging.
Development: I worked directly with our Chinese vendor to create a smartphone with exceptional camera capabilities, long battery life, lightning-fast processors, and plenty of storage space.
Quality Assurance: Working with 126 Labs, the origin of all Amazon devices, ensured rigorous quality control and adherence to stringent standards.
Package: Designed on a budget while yet producing an eye-catching package that tells a terrific brand story to the end user.
Amazon Presence: Created Amazon landing pages with brand graphics, rich product descriptions, and high-quality content including videos and comparison charts.
Website Design: The mobile-first brand website offered information, assistance, and a seamless purchase experience outside of Amazon.
