Shabib Kutteery is an autodidactic design leader who began his career during the dot-com wave. He has led design teams at Amazon, Tesco, and Ogilvy, championing user-centric solutions in e-commerce, streaming, betting, gaming, advertising, and Ad-Tech. Shabeeb infuses design thinking into company culture, driving innovative approaches that enhance product platforms and brands, significantly impacting business growth.
Artist, runner, footballer, globe-trotter, and always learning. An alum of Amazon, Tesco, Ogilvy, Saatchi, Myntra, and more.
Shabib is an expert in digital experiences for iOS, Android, and the Web, blending creative brand storytelling with technology to boost business growth. His leadership at Amazon contributed to a revenue jump from $5M to over $45M. At Evoke, his design thinking workshops increased registration rates by 20% and 37% across two brands.
Last year, Shabib immersed himself in a course on Human-Computer Interaction for AI Systems Design at the University of Cambridge. Enthused, he's ready to apply these insights in his next major role. His career has been enriched by collaborations with an eclectic mix of artists, designers, technologists and thinkers, profoundly shaping his approach and philosophy.
Born into a sports-centric family, with his father an army footballer and his brother a professional, Shabib once aimed to be a footballer too. However, he has pivoted to running, covering over 150 km monthly, setting new PBs, and completing his first marathon in Barcelona. He's now training for his next in Lisbon. Fitness is a family affair, with regular gym sessions together.
Our current deposit experience efficiency is at 43%, meaning only £43 of a £100 deposit limit is being utilized. Our goal is to enhance customer experience and increase deposit value by 20-30%. We need to identify the causes of this shortfall and implement strategic solutions to optimize deposit utilization and improve financial performance.
Explore various projects created at Amazon Ads Brand Innovation Lab (BIL) that have resulted in some innovative and groundbreaking brand-building opportunities.
The Positive Play Hub aims to boost player engagement by promoting safe and responsible gambling. Addressing low usage of responsible gambling (RG) tools and poor communication, the hub consolidates RG services, uses data analytics for predictive behavioral interventions, and gamifies responsible gambling, offering engaging and rewarding experience
The Helix Design System is an initiative driven by the Group Product Design, it is not limited solely to design. It aims to leverage opportunities to generate value for the brand portfolio of 888 Holdings.
Laptops for your lifestyle. This case showcases innovative thinking, creativity, and customer-centricity, transforming insights into a compelling creative strategy under challenging conditions.
To win the tough Indian budget smartphone market, we launched an ambitious project to design a unique Android phone with best-in-class features. This entire approach encompassed brand design, architectural details, personality profiling, visual identity development, and meticulous product packaging.
William Hill Vegas aims to enhance player experience with a diverse range of content, including exclusive games like "Vegas Millions" and "Megaways." Despite its broader offerings compared to competitors like Sky Vegas, the iOS app lags behind the Android version in user engagement. Key improvements identified include navigation and personalization
At William Hill, we recognize the need for an updated, user-friendly, and secure registration process. This aligns with gambling regulations and addresses negative stigmas. Our current form is outdated, presenting a chance to redesign it with modern, safer gambling practices, enhancing user trust.
A transformative strategy behind the '7 Days of Samsung' experience during Amazon's 2021 Prime Day. This case study showcases our approach to enhancing product discoverability, streamlining the shopping experience, and driving unprecedented customer engagement and sales.
To bring out the Magic of Prime Day, an annual celebration for Prime members, creative & marketing team produced a series of innovative digital films. These teaser film entice users to unveil the top three prime benefits by interacting with the video on Youtube.
"I first met Shabib when he came up to me and said by way of intro “ you remind me of Lin Ford in the book Shantaram “Great beginning. I loved it. We bonded over https://vimeo.com/204611682 .. still my proudest piece of work . He took that baton on and delivered his own great stories .Shabeeb is a think big creative , understands it’s in the service of business but also gets that connecting with people through craft and storytelling is the best way to really talk to them and to show how brands can lead."
"Shabib's sense of style and critical eye pervades his presence and work. He was an absolute star art/creative director when we worked together and would inspire with regularity. Shabib's work bridges tradition with the future seamlessly and was always delivered with superlative quality. I look forward to when we can work together again."
"I've worked closely with Shabib for the past two years on Prime Day. He has been instrumental in the success of the global integrated campaign and is an extremely valued creative director. He's always willing to help out at the drop of a hat (Global PR videos anyone?) and provide direction to better connect with our customers across the globe. Shabib is a world-class collaborator and Creative Director dealing extremely well with ambiguity and delivering results time and time again."
"...Though our teams were operating in different geographies (US & India), he has wonderful ability to take the core platform and essence and adapt them so they are relevant, connecting with customers in emotive moments. I've been thoroughly impressed at the level of work he's accomplished with limited resources, launching big brands, inspiring his team, and helping lead Amazon as a strong brand in the Indian marketplace. If you want a global creative director that can work across multiple channels, he's your guy... plus he's incredibly easy to work with!"
I've worked closely with Shabib for the past two years on Prime Day. He has been instrumental in the success of the global integrated campaign and is an extremely valued creative director. He's always willing to help out at the drop of a hat (Global PR videos anyone?) and provide direction to better connect with our customers across the globe. Shabib is a world-class collaborator and Creative Director dealing extremely well with ambiguity and delivering results time and time again.
Shabib and his family have found their dream home in London, a vibrant contrast to his quaint village in Kerala and Tania's Kyiv. Cherishing every moment, his deep passion for design shapes his life, infusing design thinking into daily living. This journey, rich in growth and creativity, is one he treasures profoundly.
Journey through the years and the companies Shabeeb has worked for
